blog on brand building

Honest & well thought out tips for founders and creatives

Curated topics, questions and experiences by a brand designer x creative director.

This blog will deliver answers, help you question and push you to broaden your perspective on building a brand. Every month, I sit and browse through all the encounters and lessons I've had so far and deliver it on Substack and this Blog.

Let's get your bookmarks folder ready!

Finding inspiration and using it as a tool

a guide on how I use mood boards strategicaly

Documentation: What's in 20+ pages of guidelines

An inside look on why we create long guides as designers

What it means to have a story

How to build a system that's boyond visuals

How to build a color story strategically

building palettes that rock!

LAT&CO

our biggest goal is helping you create a brand people keep coming back to

Be the first to know what we're working on!

site designed by lat&co 2026

LAT&CO

our biggest goal is helping you create a brand people keep coming back to

Be the first to know what we're working on!

site designed by lat&co 2026

LAT&CO

our biggest goal is helping you create a brand people keep coming back to

Be the first to know what we're working on!

site designed by lat&co 2026