blog on brand building
Honest & well thought out tips for founders and creatives
Curated topics, questions and experiences by a brand designer x creative director.
This blog will deliver answers, help you question and push you to broaden your perspective on building a brand. Every month, I sit and browse through all the encounters and lessons I've had so far and deliver it on Substack and this Blog.
Let's get your bookmarks folder ready!


Finding inspiration and using it as a tool
a guide on how I use mood boards strategicaly

Documentation: What's in 20+ pages of guidelines
An inside look on why we create long guides as designers

What it means to have a story
How to build a system that's boyond visuals
