october 30th 2026
A checklist before you launch your new brand
lat&co studio
Before you launch your new brand make sure you have these 3 things
Although the beginning for most brands is always chaotic, there are certain things we believe you should always have in order. So if you are planning to launch a brand and need an easy guide, keep reading.
01 Have a full brand system
Over the years we’ve noticed brands doing branding halfway due to budget constraints or misinformation on what branding is. Having a visual identity isn’t just a logo it’s also color palettes, typography and a flexible logo suite. If you are hiring a designer make sure they provide you with the following—at a minimum;
A logo suite: 2 or more logos that can be used interchangeably based on space constraints and assets.
A color palette: Brand colors that represent the brand. Ensure that they are accessible and speak to your cause, messaging and industry.
Brand fonts: 1 or more fonts your brand consistently uses on socials, website and print materials. Make sure these fonts are legible especially on smaller screens and large amounts of text.
02 Copywriting
Arguably the most forgotten part of the branding process. Working with a copy writer or spending time refining your brand voice is just as important. Every brand approaches the same messaging differently. If a motivational active wear brand and holistic health coach sold you a workout plan they would say it differently.
03 Good product photography
Lastly, the biggest disservice you could do to your brand is launching with pictures that scream low effort. We are at a point in tech where we can build a mini studio in our living rooms and use our phone cameras to capture hero campaign imagery. Main things to capture include; the full product, stylistic imagery (use props to add fun and dimension), detail shots (show how the product looks at a close up. If you can, use models to make the shoot feel interactive.
ABOUT THE AUTHOR
If you’re ready to work with a design studio, lurk around our portfolio. Questions? Send them at leslie@latcostudio.com
