social media assets
20+ social media collaterals for a culture led brand
Bantu Hair Co is a platform catering to stylists and clients for/with textured hair, they reached out for a brand intensive that tackled their socials. IN 3 days we made templates for Instagram and LinkedIn with no updates to their branding!
primary logo
primary logo + imagery
Audience focused
Bantu Hair Co didn't just want cute Instagram posts, they made sure each template had a purpose. Their socials had 2 audiences (stylists + people looking for hair care advice) and 6 content pillars for the brand. The assets were made with their content and audience in mind
slides for every purpose
The brand wanted to include recaps of interviews, I provided a few slide variations with different text and image layout for variety
grid at a glance
mockup
mood board 1/2 sent to the client
Not a clean brand
Bantu Hair Co wanted to make sure their aesthetic (edgy, street,..) showed through their social media posts. We layered texture, image collages and asymmetrical shapes to fill white space in a way that suited their story
grid patterns to compliment the text based posts
