brand identity
Luxury beachwear brand identity rooted in a tropical summer feeling
Salina is a brand concept rooted in tropical and summer luxury. As a brand with premium positioning, the concept strayed away from cold and luxury telltale signs and leaned into a warm and mature feeling.
main logo
poster sample
logomark as a pattern
logomark + marketing poster sample
logomark
The color palette
The goal with the palette was a color story that feels like a fruit platter of assorted tropical fruits
color palette
poster sample
